One of the part-time jobs I had was working at the Toys R Us near me. I was so excited to work there since it was retail and I could be around toys all day. Well toys of today are not 1/100th as cute as they were when I was little, and dealing with stocking, customers and cold co-workers was just too tiring for me. I lasted 2 months haha!
The interior of Toys R Us in Sunshine city. Note the bento boxes
I much prefer going to Toys R Us as a customer, rather than a stock clerk at 6:00 am. I don't go to the Toys R Us here much anymore since the toys don't interest me, but I always try to stop there while I am in Japan. Sometimes to the great embarrassment of my friends who happen to accompany me haha XD
Tons of PreCure stationary items to make your school day cuter
Toys R Us in Japan is very much the same as Toys R Us in America when it comes to layout, signage and atmosphere. Well I did go to one in Namba Osaka that was different, but the rest have been similar so far. Where the difference comes in is the toys of course!
Sylvanian Families are still popular in Japan, did you know that's where they came from?
There are so many sets to make simple foods like these!
It's possible to find some American toys in Japanese Toys R Us...s but the majority are Japanese toys. I personally don't pay much attention to the boys toys, but I can say a fair bit about the selection of toys for girls. The major themes currently available for girls toys in Japanese Toys R Us include PreCure, Sylvanian Families, fake food, and Licca dolls.
Some Tamagotchi and Cinnamoroll branded food making sets
PreCure is the current magical girl show that is popular in Japan, and like any popular show would do they are merchandising the crap out of it. You can get wands, plushies, figures, stationary etc. But while PreCure figures might be popular now, the fashion doll Licca has and continues to enjoy the affections of young Japanese girls.
These little PreCure figures are about 14$, expensive imo!
Even Blythe is available in Japanese Toys R Us
One of the things that stood out to me most was the difference between Licca and our own fashion doll Barbie. They really didn't have many Barbies available, Licca took up 90% of the fashion doll aisle. When you see the two side by side it becomes really obvious what values are instilled in Japanese girls and which are instilled in American girls.
Japanese beauty vs American beauty?
I bought some stickers and Whipple fake sweets making sets during my visit to Toys R Us during Japan Trip 5. I would have loved to break down and buy some cute dolls or something, but Japanese toys are really expensive in my opinion. But I plan to visit TRU again, it is one of my favorite stores still haha^^